Park Place Motorcars Fort Worth has begun a major renovation aimed at enhancing the dealership experience. Known for delivering exceptional service and a personalized approach, Park Place plans to add a sleek new showroom, updated service facilities, and a reimagined client lounge—all designed with comfort, technology, and hospitality in mind for guests.

“This renovation is more than updating our space—it’s about reaffirming our commitment to Fort Worth as a community partner,” said George Johnson, General Manager of Park Place Motorcars Fort Worth. “Our new design not only meets the needs of today’s luxury car guests but also anticipates the expectations of tomorrow. We expect to continue to serve our guests throughout construction and look forward to opening the new space next year.”

The renovation is expected to be completed in mid-2026, and the dealership will remain fully operational with service onsite, and sales located within a mile adjacent to Park Place Bodywerks on Bryant Irvin Road.  

The Park Place Motorcars renovation will add service bays and expand their parts department to accommodate the growth of Mercedes-Benz clients in Fort Worth. At the heart of the updated dealership will be The Living Room, a thoughtfully designed client lounge that will offer comfortable seating, a self-service coffee bar, and space for relaxed conversations between clients and their sales or service advisors. The client lounge and showrooms will feature the Mercedes-Benz Evolution Design, including contemporary architecture and striking glass facades. 

“Our goal is to create an environment that reflects the energy, professionalism, and excellence our guests anticipate and our Members bring to work every day,” said Matt Woolsey, Area Vice President, Park Place Dealerships. “This renovation sets the tone for where we're headed—higher performance, an elevated client experience, and even greater pride in how we take care of our guests and our community.”

Park Place Dealerships was founded in 1987 and employs more than 1,400 members. Park Place Dealership operates three collision centers, an auto auction, and nine full-service dealerships representing luxury brands including Lexus, Mercedes-Benz, Porsche, Volvo, Land Rover, Acura, and Sprinter Vans. Park Place is a part of Asbury Automotive Group, Inc., a Fortune 500 company headquartered in Duluth, GA. Asbury is one of the largest automotive retailers in the U.S. For more information, visit parkplace.com.